apple

October 03, 2007

Apple is the evil empire, stupid

The iPhone will be the nail in the coffin for Apple's credibility.

I have hated Apple ever since I tried to get AAC files to work on a new MP3 player, then a new pc.

I hated Apple even more when I tried to play iTunes tracks in an opensource media player.

Lock-in! Proprietary formats! No flexibility! The bastards.

Yet I was a voice in the wilderness. Whenever I asked either developers or other consumers they loved Apple.  The iPod was a piece of achingly beautiful design. Steve Jobs was cool.  Macs kicked Microsoft's proprietary ass.

The iPhone is changing everything. Developers are beginning to hate Apple and I think consumers will be next.

What's the problem with iPhone?

Mike Arrington at FOWA was half way there today when he said Apple is pissing people off by limiting them to one network.

I think there's a much bigger problem. The genius of the iPhone is that it provides an interface for people like my dad to access and use mobile apps. The problem is how hard it is to do this.

Great technologists like Sutha  are livid that developers can't even officially write to the OS X layer.  They're officially limited to a not-so-rich web-browser in which they can build very simple apps, but that can't take advantage of any of the power of the iPhone. These apps can't run offline, can't take a
peek at your address book, or anything else. They certainly can't do any of the slick graphical things that are making people generally salivate over the iPhone.  You CAN create native OS X apps that do much more but this means hacking the iPhone.

So my dad can have some widgets but they're not really useful.

In essence Apple is going against all the principals of openness and interoperability that so dismays developers and eventually consumers.

And now hallelujah! People are starting to dislike Apple. I am pleased for two reasons:
1)Wonderful opportunities for entrepreneurs.
2) Finally I feel vindicated ;)